About HOGY
Built by a coach,
who believes movement changes how people feel — and that everyone deserves guidance in it.
Behind HOGY
Ward Diricks
Ward Diricks — certified personal coach, Hyrox athlete and founder of Progress Fitness Studio.
Ward Diricks is a certified personal coach, founder of Progress Fitness Studio in Ghent, and a Hyrox athlete. He spends his days in gyms, with athletes and with guests — and knows exactly what a person expects when they walk into a hotel gym looking for a real workout.
Why HOGY exists
Movement changes how people feel. Everyone deserves guidance in it.
As a coach, Ward kept hearing the same request from his own clients: before every hotel stay, they'd ask for a workout plan to take with them. Again and again — the same question, the same gap.
Our vision
A hotel amenity guests expect, not an extra they discover.
Our long-term vision is for HOGY Fitness to become a recognized standard hotel amenity — the kind of thing guests expect to find alongside wifi and sauna. Not because every hotel must offer it, but because when it is offered well, it makes the stay measurably better.